all glowed up

A soft-focus sheen, watercolor lips and sleek-as-can-be strands create the standard for glow-getting beauty.

 

Perfect for:

literally everyone—seriously!

city chic

Bigger, bolder, better: What could be more daring during the daylight hours than body-boosted curls, kohl-rimmed eyes and a lip that’s beyond blinding? In a word: nothing.

 

Perfect for:

risk takers, dealmakers, thought leaders—anyone who enjoys a fearless approach to beauty no matter the hour of the day.

peace, love & festivals

Hitting up one of the dozens of music festivals this year? Or simply craving the niche trends served up by brazen attendees? We’ve got you covered with out-of-the-box braids and masterfully edgy makeup guaranteed to give you a leg up as you boogie down.

 

Perfect for:

luxe hippies, trend hunters, rock-n-rollers—anyone with a sense of adventure and an eye for what’s next.

date with the girls

Linking up with besties at brunch? You’ll have them fooled with this “I did it myself” look: “no makeup” makeup, replete with a sun-kissed flush and flawless—but not naked—skin and hair kept natural, yet enhanced with just the right products. Shhhh; we won’t tell!

 

Perfect for:

ladies who brunch and natural beauties—anyone who desires a professional bump to her everyday appearance.

fresh faced

A healthy flush, gleaming skin and lush, loose waves: We’ll accentuate everything gorgeous about you while keeping the look as fresh and minimalist as possible. In short: You “dew” you, and we’ll take care of the rest.

 

Perfect for:

makeup minimalists, girls on the go, effortless style —anyone who covets that "I woke up like this' appeal regardless of the time of day.

gala gals

Fresh and ethereal, this peach-y keen monochromatic look captivates both up-close and across a room; after all, no one can deny the allure of creamy skin, a candlelit glow, a soft smoky eye and an unfussy updo.

 

Perfect for:

savvy socialites, city players, gala hoppers—anyone who’s ready for her close-up, no matter the hour or event.

turn up for twilight

For the girl who’s not afraid of makeup (and a nighttime selfie), this vampy design takes the best of the Insta-glam craze—sculpted cheeks, strobed skin, bold brows and color-stacked eyes—and elevates it with pro artistry customized to your facial features.

 

Perfect for:

glamour girls, night crawlers, makeup adventurers—anyone who desires a strong look and has the confidence to back it up.

off duty beauty

Easy breezy without trying too hard: If that’s your mood all day, every day, then look no further than this lived-in coppery smoky eye, shaken-out curl and purposefully haphazard topknot. Sure, it takes some effort—but nobody has to know!

 

Perfect for:

cool girls, style subverters, beauty renegades—anyone who uses hair and makeup as tools to please herself, not others.

all dolled up (and everywhere to go)

Tap into your ultra-feminine side with this straight-up glam design. A polished vintage wave, a serious lash, a statement-making red lip: It’s stylized to the nth degree—which is how it should be when you’re hankering to be seen on the scene.

 

Perfect for:

scene-stealers, dealmakers, retro lovers—anyone who wears perfection like a glove.

Queen of the night

For those with a devil-may-care approach to beauty, take notice: This look demands your—and everyone else’s—attention. Hair worn like a crown, eyes smoked-out in two complementary tones and lips defined in blood-orange will anoint you the queen of the night.

 

Perfect for: 

free spirits, trend twisters, rule breakers—anyone willing to step outside of traditional beauty boundaries.