all glowed up
A soft-focus sheen, watercolor lips and sleek-as-can-be strands create the standard for glow-getting beauty.
Bigger, bolder, better: What could be more daring during the daylight hours than body-boosted curls, kohl-rimmed eyes and a lip that’s beyond blinding? In a word: nothing.
risk takers, dealmakers, thought leaders—anyone who enjoys a fearless approach to beauty no matter the hour of the day.
peace, love & festivals
Hitting up one of the dozens of music festivals this year? Or simply craving the niche trends served up by brazen attendees? We’ve got you covered with out-of-the-box braids and masterfully edgy makeup guaranteed to give you a leg up as you boogie down.
luxe hippies, trend hunters, rock-n-rollers—anyone with a sense of adventure and an eye for what’s next.
date with the girls
Linking up with besties at brunch? You’ll have them fooled with this “I did it myself” look: “no makeup” makeup, replete with a sun-kissed flush and flawless—but not naked—skin and hair kept natural, yet enhanced with just the right products. Shhhh; we won’t tell!
ladies who brunch and natural beauties—anyone who desires a professional bump to her everyday appearance.
A healthy flush, gleaming skin and lush, loose waves: We’ll accentuate everything gorgeous about you while keeping the look as fresh and minimalist as possible. In short: You “dew” you, and we’ll take care of the rest.
makeup minimalists, girls on the go, effortless style —anyone who covets that "I woke up like this' appeal regardless of the time of day.